Connecting Farmers and Buyers to Increase Sales

(07/10/19)

The National Aquaculture Association and New York Sea Grant are partnering to accomplished the objectives of a project entitled “Increasing demand for U.S. farm-raised seafood in the foodservice sector through industry partnerships” funded by the National Sea Grant Program.

We are focused on the foodservice/restaurant sector to build on relationships, especially those with professional culinary organizations, developed over the years. The goal of the project is to help chef educators learn more about the sustainability, availability, and quality of U.S. farm-raised seafood.

Recent accomplishments include:

  • Attending and presenting at the International Foodservice Editorial Council Hudson Valley Get Together in cooperation with American Mussel Harvesters. A food station featured U.S. mussels cooked in a wood-burning oven. The event was attended by food writers, representatives of the Culinary Institute of America, and local travel writers. The chef helped round out the story of US aquaculture from grower to end user. His recipe and comments will be included in a new set of promotional materials that will be distributed to food writers, educators, and chefs in 2020.
  • Attending and presenting at the Center for the Advancement of Foodservice Education Leadership Conference in Charlotte North Carolina.  Harvest Select Catfish was served in a fish taco. The goal was to make chef educators think about creative uses for traditional U.S. farmed fish. Growers had the opportunity to distribute promotional and marketing materials at the event’s InfoFair. Participants included Hudson Valley Fisheries, East Coast Shellfish Growers Association and Maine Aquaculture Association.

For additional information, please contact the NAA Office at 850-216-2400 or naa@thenaa.net.