Whole Foods CEO won’t endorse health of plant-based proteins

(08/23/19)

Whole Foods Market’s co-founder and co-CEO John Mackey – who has been a devoted vegan for more than 20 years, adhering to a diet of 15 fruits and vegetables a day – expressed some reservations about the booming plant-based “meat” market in a recent interview with CNBC Make It.

According to Mackey, the health benefits of plant-based meat alternatives seems suspect considering the amount of processed ingredients at play.

"The [brands] who are capturing the imagination of people — and I'm not going to name these brands because I'm afraid I will be associated with the critique of it, but some of these that............................................................


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